Our intranet “Portal” has a weekly changing feature called “wild cuts” which is supposed to be cool pictures taken by employees relating to Duke Energy. I had never heard of this “Reddy Kilowatt” fellow…I imagine he’s kind of scary at night!
Wild Cuts: Reddy and Belews Creek
Created in 1926, Reddy Kilowatt was a popular figure in the electric industry in the 1950s and 1960s -- as more than 300 utilities used the symbol in advertising and marketing.
It's lightly used now. But Reddy has had a prominent spot at Belews Creek Steam Station in North Carolina since plant construction started in the early 1970s. Reddy was originally high up -- a storage water tank behind the plant, similar to water tank structures you see in local towns and communities.
When scrubbers were added to the plant, Reddy and the water tank had to move. However, one question kept coming up in discussions with community groups about the scrubber project: "What's going to happen to Reddy?"
The decision was made to basically take Reddy's head (or the top of the tank) and relocate him to another part of the plant. Judging from the big smile, Reddy is pretty happy in his new spot.
Wild Cuts photographer Paul Phillips, a line tech in Rural Hall, N.C., took this shot of Reddy and Belews Creek. Phillips has worked at Duke Energy for 22 years.
If you have a Duke Energy-related photo that might look great on the Portal's rotating promo section, contact Randy Wheeless in Internal Communications.